Privacy Policy

(Malaysia)

PRIVACY POLICY

Last updated February 28, 2025

This Privacy Notice for Echelon Prime, Inc ("we," "us," or "our") describes how we collect, store, use, and share ("process") your personal information when you use our services ("Services"), including when you:

  • Download and use our mobile application (Nova Nerds) or any other application that links to this Privacy Notice.
  • Engage with us through customer support, marketing, or events.

Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies, please refrain from using our Services. If you have questions, contact us at support@echelonprime.com.

SUMMARY OF KEY POINTS

  • We collect personal information such as email addresses, usernames, and authentication data.
  • We do not process sensitive personal information unless required by law or with explicit user consent.
  • We may collect data from third-party sources like marketing partners, social media platforms, and analytics services.
  • We process your information to provide services, improve functionality, ensure security, and comply with legal obligations.
  • Your personal data may be transferred outside Malaysia, with safeguards in place to ensure compliance with the Personal Data Protection Act 2010 (PDPA).
  • You have the right to access, correct, or request deletion of your data under PDPA.
  • If a data breach occurs, we will voluntarily report significant breaches to the Personal Data Protection Department (JPDP).
  • You can opt out of marketing communications by updating your preferences or emailing us.

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Provide

We collect personal information that you voluntarily provide, including:

  • Email addresses
  • Usernames
  • Authentication data

All information must be accurate and updated.

Information Automatically Collected

When you use our Services, we may automatically collect:

  • Device Information: IP address, operating system, and browser type.
  • Usage Data: Features accessed, in-game actions, and interactions.
  • Location Data: Approximate geographic location (you may opt out in settings).

Children’s Privacy & Parental Consent

  • Under Malaysia’s PDPA, children under 18 years old require verifiable parental consent.
  • Parents can provide consent through email verification, government ID, or a nominal credit card charge.
  • If we collect data from a minor without consent, we will immediately delete the data.
  • Parents may request data deletion via support@echelonprime.com.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your information to:

  • Create and manage user accounts.
  • Deliver and improve our Services.
  • Provide customer support.
  • Send administrative and promotional communications (with opt-out options).
  • Ensure security and prevent fraud.

3. DATA SHARING & THIRD PARTIES

We may share your data with:

  • Cloud services (Google Cloud, Azure PlayFab)
  • Analytics providers (Google Analytics)
  • Advertising platforms (Unity Ads)
  • User authentication (Google Sign-In)

We do not sell personal data. Shared data is anonymized whenever possible.

4. CROSS-BORDER DATA TRANSFERS

Your personal data may be stored and processed outside Malaysia, including in the Philippines. We comply with Section 129 of the PDPA by implementing:

  • Standard Contractual Clauses (SCCs) or equivalent safeguards.
  • Security measures to prevent unauthorized access.
  • Users may opt out of cross-border data transfers by contacting support@echelonprime.com.

5. DATA RETENTION & ERASURE POLICY

  • We retain personal information only as long as necessary for our business and legal obligations.
  • Users can request immediate data deletion at support@echelonprime.com.
  • Anonymized data may be retained for analytical purposes.

6. SECURITY MEASURES

We use technical safeguards such as:

  • Encryption for stored and transmitted data.
  • Access controls to limit data exposure.
  • Routine security audits and compliance checks.

7. USER RIGHTS UNDER MALAYSIA’s PDPA

Under Malaysia’s PDPA, you have the right to:

  • Access your personal data.
  • Request corrections to inaccurate information.
  • Request data deletion (we will respond within 3-5 business days).
  • Opt-out of direct marketing.
  • Object to certain types of data processing, including profiling.

To exercise your rights, contact support@echelonprime.com. If your request is denied, you can escalate complaints to the Personal Data Protection Department (JPDP).

8. DATA BREACH NOTIFICATION

If a serious data breach occurs:

  • We will voluntarily report significant breaches to JPDP.
  • Immediate corrective action will be taken to secure user data.
  • Users will receive instructions on protective steps.

9. MARKETING & OPT-OUT OPTIONS

  • You may unsubscribe from emails via the link in our communications.
  • To disable targeted ads, update your Cookie Preferences or adjust settings on your device.

10. UPDATES TO THIS POLICY

This policy may be updated to reflect legal or service changes. Updates will be posted with a new effective date.

11. CONTACT INFORMATION

If you have questions about this policy, contact us at:

Echelon Prime, Inc
1860 Chicago Ave Ste G20
Riverside, CA 92507, United States

Email: support@echelonprime.com

This Privacy Policy is fully compliant with the Personal Data Protection Act 2010 (PDPA) and the Personal Data Protection Department (JPDP) guidelines. If you have concerns, you may file a complaint with the JPDP.

Visit JPDP Website